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karen hope


We Donate $25 from Every Registration Fee to the CWRS!


The K.I.S.S. Method for Marketing Plans workshop teaches business owners to support a non-profit “Cause.” Whether it’s a community driven initiative or a registered non-profit organization, we encourage business owners to pick a cause about which they are passionate, supporting it financially and/or with product, time and manpower.  The world would be a better place if every business found a way to help.

The Calgary Wildlife Rehabilitation Society (CWRS) is the cause selected by Karen Hope, President of The Marketing Edge and Presenter of the K.I.S.S. workshops.  CWRS is a registered non-profit charitable organization that rescues and rehabilitates wild animals in the City of Calgary and surrounding areas. The CWRS is dedicated to treating injured and orphaned wildlife, providing valuable outreach and education services to the community, and engaging all volunteers in motivational work and skill- building experiences.

Message from Karen Hope:

My inspiration to support the CWRS stems from my huge love for critters of all types.

passionWhen I was a child I brought frogs, salamanders, mice and even snakes home to be my pets.  I literally ran after any animal I could get my hands on. Today not much has changed. On a trip to Costa Rica, my then 10-year-old daughter had to stop me from attempting to touch a giant crocodile parked alongside our small tour boat (Okay, I can get carried away). One of my biggest thrills in Costa Rica was “cuddle time” with a howler monkey.  I haven’t been to Africa yet but it’s on wish my list!

My passion for animals inspires me to support this cause which is not funded by any government bodies: The CWRS depends 100% on donations and relies heavily on volunteers. I visited the facility and was impressed with the size of the animal enclosures and the high level of care being offered to these injured local animals.

CWRS is the only veterinarian-based wildlife hospital within the City of Calgary. It’s professional veterinary staff provides medical and rehabilitative care for all injured and orphaned wildlife that are brought into the hospital. They give injured or orphaned wild animals a second shot at life!

The Marketing Edge Inc. donates $25 from every fee paid by a participant to attend a K.I.S.S. Method for Marketing Plans Workshop.

raptor$25 is the cost of a CWRS annual membership. Workshop students can elect to have a 1-year annual membership by filling out an optional membership form offered during the workshop. The CWRS will visit the workshop with a special raptor guest and collect forms.


Service Business

Service Business since 1995!
The Marketing Edge Ltd
Calgary, Alberta Canada 403-452-5808

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