Let me teach you how to write a marketing plan that will drive up sales

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karen hope





The K.I.S.S. Method for Marketing Plans was created by Karen Hope as part of her mission to:

Empower small business owners with a marketing plan that will direct marketing expenditures into strategies with the highest potential for an ROI (Return on Investment).”


After 25 years of writing marketing plans for employers, clients and her own businesses, Karen Hope decided that she did not want to write marketing plans anymore, she wanted to teach people how to do it themselves. Karen believes that if a business owner understands the marketing process they can build their business bigger and faster.  Knowing that small businesses are often short on time and money, she developed a workshop that could get the job done with a small investment.

Karen Hope, has spent many years developing and implementing successful marketing campaigns on behalf of employers, clients and her own businesses. After having been employed as a Marketing Director in prominent Alberta shopping centres like Kingsway Garden Mall and Eau Claire Market, Karen started The Marketing Edge in 1995 with a strong retail business and marketing background.

In 1998, she changed her focus to marketing a new barbecue sauce. For 11 years, Karen was the Managing Partner who pioneered the company’s barbecue sauce brand throughout Canada into Costco and many other grocery stores.  She used her marketing skills to grow the company from zero sales into the millions.  She successfully sold her shares in 2009 to return to the field as a Marketing Consultant.

After working with many different business types, Karen advocates that it’s next to impossible to get marketing results without going through the marketing plan development process. She has seen many business owners invest in piecemeal strategies that fail to deliver a return on investment. For this reason, she now works one-on-one with clients to develop and implement marketing plans.  She has also written a group workshop called her K.I.S.S. Method for Marketing Plans that brings entrepreneurs together in a “Keep It Simple-Strategic” way to write a marketing plan.


Service Business

Service Business since 1995!
The Marketing Edge Ltd
Calgary, Alberta Canada 403-452-5808

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