WELCOME TO THE K.I.S.S. METHOD
The Marketing Edge offers a “Keep it Simple, Strategic” marketing plan development workshop to entrepreneurs who are committed to getting the highest level of results possible from marketing. Taught by Karen Hope, a 25 year marketing expert, this workshop offers advice, guidance and an education on how to effectively market a business. Business owners will be empowered with a sound marketing plan that will guide activity and expenditures for one year.
ONE-ON-ONE WORKSHOPS WITH A MARKETING EXPERT
Co-write a marketing plan with a marketing expert over two – 4 HOUR workshops for $999. Students receive a work binder to hand-write discoveries made through a guided marketing plan development process. The one-on-one workshop format allows students to receive feedback and recommendations from a marketing expert that are specific to their company and industry. Students follow a slide presentation on a computer, and interact with the instructor and workbook. The workshop will produce a marketing plan outline that can be implemented or elaborated and input into a digital marketing plan template (not included in workshop fee).
SPONSORED GROUP WORKSHOPS FOR 6 – 10 PEOPLE
The K.I.S.S. Method for Marketing Workshops can be sponsored by organizations for their members for as little as $200 per person with 10 people. A group workshop includes TWO FULL DAYS of instruction by Marketing Expert, Karen Hope. Using presentation slides, the class works through PART ONE and PART TWO of the work binder to complete a hand-written marketing plan outline. Group work helps to expand ideas and create invaluable feedback for each student’s business! Your workshop will produce a marketing plan outline that can be implemented or elaborated and input into a digital marketing plan template (not included in workshop fee).
Private and Group students receive access to an ON-LINE LEARNING GUIDE that covers content from the workshop. Should a student want to formalize their marketing plan in digital format for financiers/investors, a word format MARKETING PLAN TEMPLATE is also available on-line. Support services are also available to help produce a professionally written or edited plan.
K.I.S.S. METHOD WORKSHOP OUTLINE
- Share Background and Intentions
- Create a Team Description
- Refine your Product or Service
- Identify a WOW Factor
- Identify and Describe your Target Market
- Write a Mission Statement
- Look for Trends Affecting your Business
- Research Google Key Word Traffic & your Competitors
- Consider Threats and Opportunities
- Set a Measurable Master Sales Goal
- Establish 7 Key Marketing Objectives
- Set a Marketing Budget for 1 year
- Review Affordable Marketing Strategy Options
- Match Marketing Strategies to Objectives
- Determine Branding Criteria for Marketing Materials
- Develop an Action Plan
- Receive Course Completion Certificate
THIS CALGARY MARKETING COURSE IS PRESENTED BY THE MARKETING EDGE, A CALGARY MARKETING COMPANY. 7 Bayview Dr. SW., 403-452-5808.